World Elephant Day
The world's largest land animals are in crisis — and they need our help now.
About
World Elephant Day on August 12 raises global awareness about the plight of both African and Asian elephants. Elephants face devastating threats from poaching for ivory, habitat loss, human-wildlife conflict, and in some regions, mistreatment in captivity. African elephant populations have declined by over 70% in the past century. Asian elephants, with only around 40,000 remaining in the wild, are classified as Endangered by the IUCN.
History
World Elephant Day was co-founded by Canadian filmmaker Patricia Sims and the Elephant Reintroduction Foundation of Thailand in 2012. The day was officially launched on August 12, 2012, with a film narrated by William Shatner. Since then it has grown into a major conservation campaign supported by over 100 wildlife organisations globally.
Where It's Observed
Cultural Context
US United States
American zoos and wildlife organisations use the day to campaign against ivory trade and support African conservation efforts. US trophy hunting regulations and ivory import bans are debated through the prism of elephant conservation.
KR South Korea
Elephant conservation resonates in South Korea through zoos, nature documentaries, and growing eco-tourism interest. Korean NGOs partner with African and Asian conservation projects, and World Elephant Day raises consumer awareness about ivory products.
JP Japan
Japan was until recently one of the world's largest legal ivory markets, making World Elephant Day a focal point for conservation advocates calling for Japan to end its domestic ivory trade. Changing public attitudes, particularly among younger Japanese, have shifted the conversation.
How to Participate
- 01Donate to an elephant conservation organisation like the Elephant Crisis Fund
- 02Refuse to buy ivory products or souvenirs made from elephant parts
- 03Watch a documentary about elephant intelligence and social behaviour
- 04Support eco-tourism operators who promote ethical wildlife viewing
Frequently asked questions
When is World Elephant Day?+
World Elephant Day is observed annually on August 12. The date is fixed each year — August 12 — and does not shift based on the lunar calendar or weekday.
What is World Elephant Day?+
World Elephant Day on August 12 raises global awareness about the plight of both African and Asian elephants. Elephants face devastating threats from poaching for ivory, habitat loss, human-wildlife conflict, and in some regions, mistreatment in captivity. African elephant populations have declined …
Is World Elephant Day a public holiday?+
World Elephant Day is an international observance or awareness day, not a public holiday in most countries. It does not typically result in days off work or school closures, though some countries and organisations hold official events.
How can I participate in World Elephant Day?+
Donate to an elephant conservation organisation like the Elephant Crisis Fund Refuse to buy ivory products or souvenirs made from elephant parts Watch a documentary about elephant intelligence and social behaviour These are some of the most accessible ways to engage with the day's purpose.
Which countries observe World Elephant Day?+
Global — conservation community worldwide.
Mark the date
Download a free printable calendar for 2026 and never miss World Elephant Day.